Happy 4th: Shifting happily for four years

Humble beginnings and finding our purpose

In November 2015, the Happy Shift idea was born. Initially, it aimed to be just a blog of random musings about womanhood, career life, and productivity as it intended to empower women in all facets of their careers and probably sell stuff from here and there. 

We, at Happy Shift, still have that same objective to uplift women to this day – most of our local suppliers’ enterprises are run by women; some of them are single mothers and/or breadwinners of their families.

After around two months of planning, Happy Shift became an e-commerce website. On January 4, 2016. We first launched our online store and most products are for moms and babies. Through the remaining months of 2016, like any other normal enterprise, we still did not know what to do. Before the year ends, we were busy getting traction. We were finding out how we can help the local community – yes, from the beginning, we knew that we care for people and we aim to have a social impact. 

Being advocates for the environment, we were exposed to different challenges that our country and our environment face. 

Being a tiny fish in the sea of entrepreneurship, we have braved the field to create even a slight difference. By which, looking back, we know we are not there yet; however, we are glad that we have already started and have quite spread the word on how we could be able to help through our own little effort. 

In that year 2016, we have started to tap various manufacturers and suppliers – also crafting and experimenting with making our own products in our own tiny kitchen. We have recognized marginalized workers who give businesses cheap cost for their products and were actually being sold way too expensive in the market. These workers only get an estimate of at least 0.03 percent of the total retail price and sometimes even lower, almost for free. 

We could not help but empathize and we felt that ‘need’ to do something. That was the exact time we knew that we need to get going. Happy Shift was fully launched.

Happy Shift and its offerings

Happy Shift is a passion project to empower and support the local community in the many how to’s of all-natural, sustainable, and green living. It is a retail online shop promoting and supporting all-natural items that are sustainable, cruelty-free, vegan-friendly, and made affordable for everyone. 

We, at Happy Shift, advocate for the environment and livelihood supporting the local market. Our online presence is a venue to learn more about the environment, its struggles, and viable solutions to preserve and uplift it. 

We provide a ‘shift’ to usual consumed products with the commitment to delivering an unceasing contribution to the benefit of our environment and our homeland.

Happy Shift offers a range of products from makeup, bath, face & body items; as well as products for home & living and continues expanding to novelty and other artisan collections. All are made from all-natural and sustainable materials. 

These products benefit stakeholders – mainly local manufacturers (marginalized workers), local businesses (for other supply needs), and consumers. We assure that all products are safe-to-use and made affordable for consumption. 

Happy Shift products, while we do not have approved therapeutic claims, are mostly derived from real and natural ingredients. We refuse to put chemicals on our products as to not cause harm to consumers. 

In the long run, we aim to be a one-stop-shop for the daily needs of every Filipino. We are for everyone. Currently, our markets are mainly from the masses and middle-income earners. We aim to turn every customer to be an advocate for the environment and help us with our mission and vision to help the local community and provide all-natural and sustainable products for the nation.

Our Value Proposition

We aim to maintain financial sustainability in the long run, but we believe that putting a huge margin will not help one of our main stakeholders, our consumers. We, therefore, adjusted how to manage finances and how we spend it; thus, not to make our customers suffer by purchasing costly products. 

We want to venture that supporting our local products are better and more affordable. After all, we are making the products in the Philippines for Filipinos. 

While we, after all, is an enterprise, we do not want to be known to be high-priced. We offer premium products at the most available price possible. We want to have a share in the social market. 

We aim for social change. We want the market to help the environment and gain traction of effort through word-of-mouth in terms of promotions.

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